My name’s Jason Phillips.
I battled anorexia when I was younger, and my recovery inspired me to go on and study nutrition in college.
What I quickly came to realize was that while school was really great at teaching me nutritional education, it actually taught me nothing about how to actually get people results.
In other words, I understood the Krebs Cycle inside out, but I couldn’t figure out how to get Mrs. Jones to comply with the things I was asking her to do.
I graduated with a ton of knowledge, but also a ton of debt, quickly realizing that my very expensive degree was a waste.
It didn’t teach me practical ways to apply nutrition to get people results.
It didn’t teach me connection.
It didn’t teach me how to start and build a business.
So, I invested in myself – in coaches, mentors, courses. Anything to make me the best at my craft.
I got really good at getting people results, and despite lots of mistakes, I built a million dollar nutrition coaching business (more on how I did that later).
While that experience was incredible, I realized that my true love was actually helping coaches – get better at their craft, be more confident in their abilities, and build a fulfilling career that would afford them both impact and income.
That’s how the Nutritional Coaching Institute was born.
And that’s how the BILLION PERSON MISSION came to be.